Sony Drops 200 million in technology OLED Manufacturing

Sony $ 200 million in bets on the big screen OLED TVs

LCD TV sales are booming thanks to the digital transition in the United States. With incredible adoption rates, the prices are the manufacturers of LCD and plumetting increase production to meet the demands of consumers.

Sony is looking to the future of the segment and thin TV today announced that it will invest $ 200 million in the technology needed to develop medium and large size OLED panels. In October 2007, Sony was first to market with a television OLED.

Typical LCD substrate factories run billions of dollars; Samsung and Sony poured more than $ 2 billion in its facilities LCD 7 th generation capable of producing 50000 panels per month. OLED has a significantly lower production cost, but only a few companies around the world possess intellectual property and design patents to build OLED monitors and televisions.

The Sony XEL-1 was a small television with a screen size of 11 inches and sported a super-thin profile of only 3 mm thick. The other panels OLED promises to give fans of TV colors are brighter and less energy consumption by not need a backlight.

The catch with the Sony XEL-1 was the price, the small television set sales of about $ 1700. In addition to the high cost Sony was only able to produce about 2000, televisions each month due to the difficult and costly process of initial manufacture.

However, Sony’s initial televisions OLED not remain ultra-expensive ever. With a lower cost of production cheaper than LCD and transportation costs, OLED LCD screens eventually replace the CRT LCD replaced.

Other large LCD makers are also looking to get into TV production OLED televisions bigger. Samsung unveiled a 31-inch OLED TV at CES 2008. Toshiba has promised to bring large OLED screen televisions in the market, then had a change of heart and announced it would not be what OLED screen televisions larger for the size of the market, after all.